A brand identity is not only
how a brand is perceived, but how your audience engages with it visually.
UX (User Experience) is not just a buzz word flapping about the internet. UX design is a concept that has many dimensions, and it includes a bunch of different disciplines—such as interaction design, information architecture, visual design, usability, and human-centered computer interaction.
If you want to improve your audience (customer) interaction and engagement with your digital platform, you need to take UX seriously.
Your visual mark on the world begins here. Here is where we incubate your business story, pick apart your market and create an optical identity that sets you apart. No piecemeal approach here, this is systematic and ready for market.
The media you use to tell the visual story should support the overall promotion or recognition of your brand. It isn’t just symbolic - it should be meaningful to your audience at every touchpoint.
The goal is to help manifest a lasting impression of your identity through logo treatments, brand promise, taglines, color palettes, letterhead and other types of collateral
Signage and Interiors
Once you get away from the digital front door, continuing that that same lasting impression for your customers in a bricks and mortar is just as integral; even down to the smallest detail.
Engaging and audience focus signage and interiors is a key link to your brand story.